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Our Story

"...whoever we are, whatever our style, wherever we are from - there's a place in everyone's life for white..."

OUR COLLECTIONS

Finest materials

We use the very best fabrics, made from the highest-quality raw materials. We search for the softest cashmere, the finest silk, cool linen and crisp cotton and travel the world. To ensure we are using the best expertise and production.

Made to last

We don't want our products to be saved for best. They may be luxuriously high quality, but they’re designed to be loved and used every day. We ensure everything we make is easy to look after and made to last.

Affordable luxury

Our products are created to bring everyday luxury to our customers. We believe in offering designer-quality products without the designer price tag – that means at affordable prices that represent exceptional value for money. More than anything else, we promise that the investment our customers make in us will always be worth it.

Attention to detail

We are obsessive about detail. From the supremely stylish to the incredibly practical, every item in our collection offers something special in terms of look and feel.

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